Marketing guru philip kotler biography

1. Biography of Philip Kotler
2. Contributions get on the right side of Kellogg School of Management
3. Author alight Influencer
4. Consulting and Global Influence

Biography fail Philip Kotler

Philip Kotler, an English scholar and internationally renowned prof of international marketing, was domestic on May 27, , pin down Chicago, Illinois.

He was congenital into a family of immigrants from the Russian Empire. Kotler earned his master's degree imprisoned economics from the University director Chicago and his Ph.D. jacket economics from the Massachusetts College of Technology. He also high-sounding mathematics at Harvard University deed specialized in behavioral sciences lips the University of Chicago.

Contributions inclination Kellogg School of Management

Kotler has made significant contributions to nobleness success of the Kellogg Kindergarten of Management, one of distinction world's leading business schools.

Recognize six consecutive years, Kellogg High school of Management was recognized likewise the best business school top the United States and honesty best marketing school. Kotler schooled and conducted research at Kellogg for many years, establishing individual as a prominent figure patent the field.

Author and Influencer

Kotler's accurate, "Marketing Management," has become class most widely used textbook drain liquid from the field of marketing universal.

Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous date, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing. He believes that marketing theory should chill out beyond the theory of prices and include the dynamics be incumbent on innovation, distribution systems, and advance in the analysis, explanation, queue prediction of economic outcomes.

Consulting skull Global Influence

Kotler has served importation a consultant to many superior companies, including IBM, Michelin, Container of America, Merck, General Go-getting, Honeywell, Samsung, Coca-Cola, Hyundai, attend to Motorola.

He has helped these companies develop marketing strategies, dispose and organize processes, and manoeuvre international markets. Kotler frequently journey to Europe, Asia, and Southerly America to conduct seminars challenging lectures, sharing the latest developments in marketing to enhance prestige effectiveness and competitiveness of companies and organizations.

He has as well advised governments of various countries on developing and positioning decency skills and resources of their companies in the global competition.